Have you heard the term ‘Call To Action’?
If you are an Entrepreneur or Small Business Owner then no doubt you have a presence on Social Media. Some prefer to stick to one of the mainstream Social Media platforms but its considered necessary to have a presence on all popular platforms including, Facebook, Twitter and Instagram.
Social Advertising
So we are all aware of the fact that Social Media is the place to focus considerable effort for marketing or customer support, and as we are able to target customers accurately means that most companies (with the budget) consider this as a major part of their Marketing strategy.
Customer interaction now comes via Email, Chat or by Telephone. Companies now have to consider one or all of these methods of communication and focus on ways to manage them, so that they do not miss a sales opportunity or a Customer Service request.
Companies now use products such as Zendesk, MailChimp and Intercom (to name a few) for customer contact management.
Voice Support
Larger businesses that have an office and multiple staff have structure to manage a rise in traffic of inbound voice calls.
However, smaller businesses don’t have this luxury and sometimes stick to more traditional methods of communication like Email or Chat, this however can be frustrating for customers that wish to have a more instant line of communication when it suits them.
Traditional methods of communicating are increasingly being developed, with the above named companies proving this by demonstrating more exciting and useful communication ability, taking the customer experience to whole new levels.
The same cannot be said for Voice calls, as current customers or prospects are forced to connect directly via a phone to your business or call centre.
Interactive Telephone Numbers
ITN’s can be obtained in 1000’s of cities around the world and don’t actually require for your business to have a fixed location to manage Voice Calls from Customers.
Numbers can be used in a variety of ways, and smaller businesses can breathe a sigh of relief as managing the routing of phone calls between team members can be done seamlessly but still keep a strong professional interface to the outside world.
Phone numbers can be rented short or long term, don’t require a fixed location and can be used for different marketing campaigns so that monitoring results is made easier.
Call to Action (CTA) buttons from Social Media such as Facebook, Twitter and Instagram can be setup to directly connect Customers from Business Pages to Company Team members, this also stops smaller businesses having to publish mobile numbers.
Local or National phone numbers can be available to visitors so they are only charged at local rates when wishing to respond to a campaign, general enquiries or support. This also gives businesses a local presence building rapport with its customers wherever they may be.
Inbound Business phone calls can be intelligently answered and routed to individuals and Teams irrelevant of their location, so calls can be answered at any time by anyone.
Freelancers or Temporary Staff
Another use of short-term rental of phone numbers can be when employing freelancers or temporary staff. Companies can easily setup multiple phone numbers for team members so they can be contacted directly. Utilising ‘Bring You Own Device’ (BYOD) allows businesses to take advantage of current user tech, but it also creates potential privacy issues for staff members (publishing personal mobile numbers and being contacted outside of office hours), temporary phone numbers stop this by masking personal numbers, keeping them private and simultaneously managing and recording calls within a business.
There are lots of useful and exciting ways of managing and monitoring this form of communication for companies and smaller businesses and Entrepreneurs shouldn’t have limited options when customers wish to call their business directly.
Specialists such as VoiceRules provide a non-technical environment for Individuals and Small Businesses to instantly setup ITN’s and manage/monitor phone call traffic for their numbers locally or globally. Calls can seamlessly be distribute to team members and monitored anywhere in the world at low cost.
The VoiceRules platform also allows its customers to build profiles and analyse performance of their phone numbers by showing Enterprise level data on calls, so that customers can monitor the success of their campaigns.
Check out our secure platform at www.voicerules.com
